When it comes to branding, you learn that in order to build a brand, you need to define a mission and a core set of values. Externally, that’s how you drive growth: by offering a vision that consumers can identify and align with. Driving growth internally is another matter entirely.
Technology Helps Big Brands Operate Like Startups
In today’s fast-paced world, companies across every industry are impacted by the exponential rate of disruption. In my time as an expert in business transformation and corporate modernization, I have seen that innovation now happens in months, not years, which means that decisions need to be made instantly rather than quarterly. Companies must keep up with the ever-changing desires of consumers, or they will get left behind. Accordingly, many organizations are forced to operate in a stealthy startup-like mode in order to compete in the marketplace. Over the last two years as president of my company, a real-time consumer insights software platform, I have seen firsthand the massive business impact of what staying close to your customer can do.
Please Step Away From Your Phone. Don't Worry, You'll Survive
It's almost a regular part of daily conversations -- or at least the interruptions are. Smartphones manage to take a big chunk of our time considering how small they are. Whether it's the ding of an email, a spam phone call or a notification from Instagram that someone posted for the first time in a long time, the effect is the same -- it interrupts a face-to-face interaction with another person.
Artificial Intelligence, Human Intelligence and the Coming Conflict
What's Next For Streaming Content?
True or False: Looking Back on 2017 Tech Predictions
As the fourth quarter of 2017 begins, most companies are busy with year-end preparations and strategic planning for the next fiscal year. With the focus shifting to future operations, it's easy to forget some of the buzz and excitement from the year before. Toward the end of 2016, a lot of people were making predictions about what sort of tech would be hot in 2017. Here's a look at some of the most popular predictions and their ultimate outcome.
Top 10 Podcasts Right Now
Podcasts are a hot trend right now, and that's because they're easy to listen to on a morning commute, during a workout or even cleaning the house. With thousands to choose from, here are ten top podcasts that discuss advice on startups, entrepreneurs, financial planning for a new generation, marketing trends and more.
Jeff Bezos' Top Business Moves
Grit and Gratitude: The Entrepreneurial Balancing Act
There are characteristics I've noticed that most successful entrepreneurs have. It's not what people think are the important ones either -- smarts, work ethic, creativity. Those are helpful, but we all know plenty of smart, hardworking people with great ideas who aren't entrepreneurs. No, what I've seen the most is something that no one is born with.